The Discovery
When Surani Associates found Cion Media on LinkedIn, they were at a digital crossroads. Their existing website, a product of familial effort, had served its purpose but now lagged behind in a fast-evolving digital landscape. They needed a transformation, a leap into modernity without losing the essence of their identity.
Our first meeting with Surani Associates wasn't just a discussion; it was the beginning of a digital awakening. With extensive research in hand, we presented not just an analysis of their current state but a vision — a vision accompanied by a roadmap, tailored to their unique needs. This wasn't about pointing out flaws; it was about crafting a future.
The Craft
The challenge was clear: build a web presence that was as professional and engaging as Surani Associates themselves. We embarked on a journey of bespoke web design — no templates, no shortcuts. Each service page, each feature, was handcrafted, born from the study of over 150 law firm websites and shaped into something uniquely Surani. The result? A first draft so aligned with their vision, it was approved with minor text changes, and an invoice paid even before deployment.
The Impact
Post-launch, the numbers spoke volumes. Web traffic soared by 200%, a testament to a site that now truly represented the Surani brand. Compliments poured in, and the digital landscape that once felt like wilderness was now their domain.
But our journey didn't stop at website design. Recognising the synergy of our collaboration, Surani Associates brought us on board for a comprehensive digital strategy — social media, content creation, and Google Ads. Over nine months, their traffic amplified by 600%, a clear indicator of a brand not just revived but thriving.
The Future
Today, our partnership with Surani Associates continues to break new grounds. We’re already in the throes of creating a new, automated website system set to launch in early 2024 — another step in their ongoing digital revolution.
